Are you planning to find investors for your startup company? But before you step out in the crowd, have you done your homework (Pitch Deck) well? The term homework represents analyzing the market size, your competitors, analyzing their strategy, preparing a perfect pitch deck for startups, and many more. A typical venture capitalist meets hundreds of startup pitch decks each year. Per the record, on average, they spend roughly 2-5 minutes reading each story before deciding whether to meet the founder.
Finding the perfect investor is a very narrow window to building a lasting impression. However, the pitch deck agency expert analyzed a short, crisp, complete, and well-positioned venture capital pitch deck that grabs attention and arouses their interest in your company. A perfect startup pitch deck is the only way to help you meet the investor and pursue your success. Below, we have explained the ideal structure of a business pitch deck presentation:
Factors such as time constraints and different scenarios decide the number of slides and information you need to include in your pitch deck for a startup. Despite all of this, the basic structure of the pitch deck remains the same. It includes six main sections: the intro, the status quo section, the product section, the market section, the why us section, and the ask.
The three objectives that a pitch deck must strive to achieve are:
The three acts followed this logic: setting the scene, grabbing the audience’s interest, and establishing the status quo are all crucial first acts. Provide figures that are both compelling and unquestionable in the second act of your tale to generate enthusiasm about the business. prospect. The crucial moment arrives in the third act when you deliver the last blow and convince potential investors that investing in your business is an absolutely amazing prospect. You can take the help of the expert’s pitch deck services to picture a perfect story.
Consider the time limit when preparing for an investor pitch deck. Thus, each slide in your startup pitch must be essential and hold valuable information. It mainly targets your company stage and its current stage, how much you are willing to raise, and from whom. The following is the basic structure of a pitch deck content:
Once more, not every pitch deck has to contain every slide. You will lack traction, testimonial slides, and comprehensive financials if you are just starting out and getting funding from friends and family. Depending on your present level, pitch deck services experts advise incorporating at least the slides below.
It comprises two things: a cover and traction teaser slides. Let’s have a look at each briefly:
A brief (five to seven words) explanation of what you do should be on the cover slide. It should be easy to read and self-explanatory. This tagline serves as a very succinct explanation of what your business does, rather than being a marketing slogan. Although it’s customary, it’s not actually required to include the presenter’s name and some contact information. When you make a pitch in person, no one will take the time to jot them down right away. Your contact information will already be in their possession if you email the pitch deck to them.
You may use a brief traction slide to establish credibility for your business and generate anticipation for what’s to follow if you want to grab their attention. It’s essential to keep in mind that they are unfamiliar with the specifics of your industry and are unlikely to understand the information you provide here. As a result, it must be clear, concise, and applicable to all readers. This is your opportunity to take pride in your most significant to-date accomplishments, the ones that are clear to everybody and require no more explaining.
If you get this slide right and identify a problem that people encounter frequently but haven’t seen because it’s there in front of them and so apparent, This slide might also be the final straw in your startup pitch deck if you make unsupportable claims that the investor finds hard to believe in. You might lose them here if they ‘disagree’ with you on this point.
Consider the solution slide to be the issue slide’s reflection. Recall that this is the primary story point. This is the moment to challenge the current quo.
Fantastic resolution presentations must be concise. They have nothing to do with features or technology; this is not the time to discuss the product. We are introducing our thesis: what if we used this new strategy in place of doing things the way they are now done? Concentrate on just one powerful assertion. The ultimate outcome, the primary advantage of your service or product. The what, not the how.
How Does it Work?
Showcase the unique functionality of your product or service through a compelling medium:
– Short Video Demo: An innovative and short animated video that illustrates and explains firstly the product in practice.
– Diagram: A good and easy way of explaining the flow or the steps of the activity or operation.
– Product Screenshots: Encourage customers to explore the main functions with annotated screenshots.
Ensure that this section matches your marketing landing pages’ designs and layouts for continuity and to explain the element of differentiation.
While creating the list of bullets for the service/product, do not mention a list of features but the benefits to the user. Here’s how:
– Responsive Design: It is not just a technical feature, on the contrary, it would be an excellent option if people could edit presentations everywhere, even on a smartphone.
– User-Friendly Interface: Organizes the process, thus creating less work and less stress for the user.
– Integration Capabilities: Interacts well with other tools, making work faster and easier.
A good go-to-market strategy focuses on two or three very effective channels. Do not invest in crowded, inefficient channels or distribute your efforts too thinly. Provide an overview of your journey to this point, including the tactics and avenues that have worked well for you to expand your clientele. By identifying the channels and methods that are already gaining momentum and producing excellent outcomes, highlight the promising work you are now undertaking. Lastly, describe your next steps, including your growth strategy and marketing plan, in order to attain the next fundable milestone within the following 18 to 24 months.
To answer the question, “How big can this company get?” TAM (Total Addressable Market) shows the overall revenue potential if you capture all target clients. By figuring out how many people or businesses would be willing to pay for your product—which requires knowing your business strategy and the cost per customer—you can estimate the total addressable market (TAM). The target audience is necessary to precisely calculate the size of the prospective market, and the business model is essential to comprehend income per client. The TAM may be inflated unnecessarily if your consumer base is incorrectly identified.
Lastly, add the Why Choose Us Section, where you need to introduce your team as it helps impress investors. The fundraising slide needs to detail the amount of money you are raising and provide a clear explanation of the next fundable milestone we discussed. Taking the help of the pitch deck agency in Noida is beneficial, as the experts are highly skilled in preparing a perfect startup pitch deck that raises the chances of your selection.
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